In the Spotlight
You don’t have to look deeply into the symbolism of our logo to notice the two hearts. WomenH2H is one of the stages of a vision to use technology to connect diverse people across the globe in meaningful and novel ways: heart-to-heart, human-to-human. Our purpose? To thrive and prosper as humans, organizations and as a humanity. To enable the co-creation of the more beautiful workplaces we all long for. To solve our biggest challenges through profoundly new ways of collaborations: heart-to-heart, human-to-human and human-to-technology.
There are a few more important meanings that our logo symbolizes.
LEVELS OF CONSCIOUSNESS
With reference to the Barrett model, the red part of our logo symbolizes level 1,2 and 3, the green in the middle of the logo symbolizes level 4 and the blue/ teal part symbolizes levels 5, 6, and 7. From a different angle, the blue (teal) is associated with an integral, systemic, global view and the red is associated with the egocentric level and power. Thus, our logo represents also the balancing of Power and Love, Feeling and Thinking.
MASCULINE - FEMININE
Blue and red also symbolize the masculine and the feminine (we buy blue clothes for boys and red/pink for girls). Traditionally, we also designate certain qualities as being “masculine” (i.e., assertive, competitive and dominant) and others as being “feminine” (i.e., emotional, intuitive and compassionate).
Today, more than ever, we realize that as human beings and as organizations, we contain dynamic combinations of both. In that sense, our logo depicts the balancing between the masculine and the feminine energies and their transformative powers.
YIN & YANG
Symbolically our logo is also about Yin and Yang which again depicts that the universe is governed by a cosmic duality, sets of two opposing and complementing principles or cosmic energies that can be observed everywhere. According to this philosophy, everything has both yin and yang aspects (for instance, a shadow cannot exist without light). And also, each opposite contains a portion of its opposite as well.
While we often seek support in like-minded people, we get the ultimate support for our growth and flourishing in people who are different from us and we may perceive in some way as even opposite to us. As Marie-Louise von Franz says: “If we can stay with the tension of opposites long enough — sustain it, be true to it — we can sometimes become vessels within which the divine opposites come together and give birth to a new reality.”
Overall, our logo symbolizes the opposites at work in our lives. It invites us to see the whole rather than idealize one of the polarities. It is much easier for any of us to come down on one side of the tension or the other. Yet, we mature and deepen in life when we learn to balance between these seemingly opposite aspects while remaining true to who we are.
Ultimately, it's not about "either-or" but about balancing both Ego and Soul, Feminine and Masculine, Right and Left brain, Rational and Intuitive, Power and Love, Purpose and Profit.The qualities we desire in leaders seem as opposites s well strong and vulnerable, tough and empathetic, data-driven and intuitive, decisive and a good listener, knowledgeable and able to say "I don’t know", leader and servant… and so on.
IN LOGO DESIGN
Blue represents Trust, Authority, Power and Loyalty.
Red represents Passion, Love, Health, Excitement and Life.
Green represents a sense of Balance as well as a connection to Nature.
A LIVING SYSTEM
Our logo represents also the Torus or Toroidal energy fields which arguably exists around every living system: people individually and collectively, plants and the Earth, the Sun, and the Universe. On an individual level, this powerful toroidal energetic field emanates from our hearts.
When we connect heart-to-heart, there is an energy that is more than the sum of the energy of the people interacting. Brené Brown defines true connection as "the energy that exists between people when they feel seen, heard, and valued; when they can give and receive without judgment; and when they derive sustenance and strength from the relationship.”
Our Logo also represents infinity, the perpetual interaction of energy and matter. It is about the abundance, wholeness, harmony and balance we associate with eternity and the limitless, never-ending possibilities of life.